TITLE:
An Empirical Assessment of Public Policy Communications in Central Region of Vietnam
AUTHORS:
Huynh Quy, Thai Thanh Ha
KEYWORDS:
Public Policy, Communication Strategies, Central Region of Vietnam
JOURNAL NAME:
Modern Economy,
Vol.9 No.12,
December
13,
2018
ABSTRACT: Communication is the object of policy, as witnessed
in the efforts by government and non-government agencies to inform and educate
various publics about problems in society. Effective public policy
communications are an important tool to help achieve the policy’s objectives.
It is imperative that transparency and proactive public policy communications
continue to be the anchors of the current working agenda in most of developing
countries’ government. The public policy
communications in Central Region of Vietnam have been characterized by
unpredictable patterns of policy adoption, the geographical distance, and the
economic disparity as compared to the capital city of Hanoi. To fill in this academic gap, this paper identified the factors that
consist of the public policy communication on the basis of literature review.
The conceptual framework was developed and revised in order to lay the
theoretical grounds. Based on this, questionnaire was developed for data
collection in major locations in Central Vietnam. Multivariate data analysis
techniques such as Exploratory Factor Analysis (EFA) and multiple regressions
were used to gauge the impacts of possible factors on the public policy
communication as perceived from citizen-level perspective in Central Vietnam.
Recommendations and implications were drawn to strengthen public policy
communication strategies in Central region of Vietnam.