TITLE:
Determination AHP Analysis of the Virtual Stage-Gate Process in the Global Scale Automotive Design
AUTHORS:
Fuat Ali Paker, Cem Alppay, Begüm Sertyesilisik
KEYWORDS:
AHP, Stage-Gate Process, Design Verification, Automotive Industry, Design Process
JOURNAL NAME:
World Journal of Engineering and Technology,
Vol.6 No.4,
November
30,
2018
ABSTRACT: In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design activity and stage-gate process differences between local automotive firms (serial production factory and stage-gate department in Turkey) and global automotive companies (serial production factory and stage-gate department in Turkey) are examined comparatively in the research area. In the automotive industry, which has been developing for a century, the question of how the local company products operating in the last sixty years have not been able to spread globally or how to develop global products is the background question of the research. For this purpose, one on one interviews were held with the managers of 3 national and 3 international automotive companies, who worked in the same region and who had previously designed a new vehicle, with design and product development departments.According tothe data obtained by the AHP (Analytic Hierarchy Process) in the automotive design process, the importance of the criteria that should be taken into account for global product development has revealed. According to the results of the study, it was found that design validation stages were the most important globalization criterion in automotive design process as a new study area. In the comprehensive survey of the study, no other publication has been encountered to measure or evaluate the stages in the automotive design and new product development process in other sectors, including the vehicle industry. As in every industry sector, in the automotive industry, with the new product companies provide market development or competitive advantage. The new product is the life channel of a company and in the realization of this new vehicle; the disciplines of the automotive industry are formed by a hundred years of experience.