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McWilliams, A., Shrader, R.C. and Van Fleet, D.D. (2014) Rethinking the Base of the Pyramid: Social Responsibility, Sustainability and the Role of Entrepreneurs. In: Siegel, D., Markman, G., Guerber, A. and Su, W.T., Eds., Sustainability, Society, Business Ethics, and Entrepreneurship, World Scientific Publishing, Hackensack, NJ, 13-31.
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