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Du, L. and Wang, Z.Q. (2017) The Empirical Research on Users Information Behavior of the WeChat Public Platform in University Library——An Empirical Study of Jinan University Library. Research on Library Science, 84-90.

has been cited by the following article:

• TITLE: A Study on Service Marketing of University Libraries in the New Media Environment

  AUTHORS: Yi Zheng, Lan Du

  KEYWORDS: New Media, University Library, Service Marketing

  JOURNAL NAME: Open Journal of Social Sciences, Vol.6 No.11, November 23, 2018

  ABSTRACT: As the technical support and communication platform, new media plays a critical role in the construction and service of digital libraries. Furthermore, it has become an imperative form for libraries to carry out service marketing and promotion, demonstrating the expansion of services in libraries. The article expounds the inevitability of university library service marketing under the new media environment, proposes marketing strategy, and finally enumerates the specific application of various new media technologies in the service marketing of university libraries.