TITLE:
Discussion on the Key Issues of Strategic Management of Corporate Social Responsibility in China
AUTHORS:
Jing Li, Hongtao Guo
KEYWORDS:
Strategic Management, Strategic Corporate Social Responsibility, Path Selection, Balance Principle, Process Principle
JOURNAL NAME:
Open Journal of Business and Management,
Vol.6 No.4,
October
29,
2018
ABSTRACT: The main reason for the unsatisfactory performance of Chinese corporate social
responsibility practice is that corporate managers still have different degrees
of misunderstanding about corporate social responsibility. It is of great
significance to clarify the existing problems in the management of corporate
social responsibility and put forward scientific strategic management methods
of corporate social responsibility.