TITLE:
The Role of Branding on Educational Performance in the Egyptian Private Universities
AUTHORS:
Amel Rashwan, Ayman Shawky, Mohamed A. Ragheb, Alaa A. Bary
KEYWORDS:
Branding, Performance, Private Universities, Education, Design
JOURNAL NAME:
Open Access Library Journal,
Vol.5 No.10,
October
15,
2018
ABSTRACT: This paper aims to investigate the role of branding in achieving a good perfor-mance level for Egyptian universities. It explains the value of impact of each dimension of the Branding, which are: Design, Communication and Feedback, on Performance, represented in Alumni, Employment and Learning Efficiency. Regression analysis and SEM were conducted and results show that none of the Branding dimensions significantly affects Learning Efficiency. On the other hand, all Branding dimensions are significantly affecting Alumni. It could be concluded that there should be some enhancements regarding the programs provided for post graduates to be able to achieve the required level of learning efficiency.