TITLE:
Cross-Border Electronic Commerce Development Present Situation and the Innovation Research in China
AUTHORS:
Wenjuan He, Yuming Xu
KEYWORDS:
Electronic Commerce, New Trend, Innovation
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.8,
August
28,
2018
ABSTRACT: With the opening of
China’s national gate, China’s economy has entered a stage of rapid development, and the development of cross-border e-commerce is extremely strong, which has greatly impacted and affected the
international trade market. The article is organized as follows 3 parts: based
on the summary of the new development trend of global e-commerce, this paper
analyzes and studies the different aspects of how to conduct innovation in
e-commerce according to China’s national conditions and the status quo of
China’s e-commerce trade, and finally obtains innovation research in China. The
new trend includes innovation of profit model, innovation of marketing model
and innovation of supervision mode; China’s e-commerce innovation is
characterized by diversified development of profit model, and enhances
competitiveness and marketing mode through integration of value-added services
with logistics and supply chain. Including B2C mode, direct supply mode, B2B
mode and Amazon integration, B2B and B2C access, and the innovation of
supervision mode should be the conclusion of the comprehensive management of
relevant ministries and commissions, joint management and unblocking of various
functional departments.