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Chebat, J.C., Charlebois, M. and Gélinas-Chebat, C. (2001) What Makes Open vs. Closed Conclusion Advertisements More Persuasive? The Moderating Role of Prior Knowledge and Involvement. Journal of Business Research, 53, 93-102.
https://doi.org/10.1016/S0148-2963(99)00078-8

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