TITLE:
Exploring the Identification and Effects of “Opinion Leader” under Different Information Release Strategies
AUTHORS:
Si Yang
KEYWORDS:
Social Network, Nodes Influence, Online Word-of-Mouth, Multi-Agent Simulation
JOURNAL NAME:
Social Networking,
Vol.7 No.3,
July
23,
2018
ABSTRACT: This paper systematically analyzes the models and processes related to wordof-
mouth spreading in social networks. This paper simulates the characteristics
and rules of word-of-mouth spreading on social network platforms,
adopts network evolution models as well as virus spreading models which can
precisely reflect the process of word-of-mouth spreading. By computer simulation,
the effect of several kinds of parameters in networks and in wordof-
mouth spreading model is analyzed. What has been proved, through parameter
analysis, is that the secondary “push” of the key node (opinion leader)
in social networks has played a significant role in promoting word-of-mouth
spreading. In practical applications, shopkeepers can act appropriately to the
situation, which means they put in a second period of advertise appropriately
after placing one advertisement at random in order to save costs and increase
efficiency.