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Iacobucci, D., Posavac, S. S., Kardes, F. R., Schneider, M. J., & Popovich, D. L. (2015). The Median Split: Robust, Refined, and Revived. Journal of Consumer Psychology, 25, 690-704.
https://doi.org/10.1016/j.jcps.2015.06.014

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