TITLE:
Network Consumers’ Reference Price Formation Analysis
AUTHORS:
Haiyan Lin
KEYWORDS:
Reference Price, Information Search, Online Shopping, E-Commerce
JOURNAL NAME:
Open Journal of Business and Management,
Vol.6 No.3,
July
17,
2018
ABSTRACT: In this paper, based on the previous literature on reference prices, the definition,
forms of expression and related theories and analysis of reference prices
are summarized. Based on this analysis, it is concluded that the reference price
formation of online consumers is related to their information search behavior.
Finally, E-commerce companies make suggestions for online promotions.