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Zeng, Y.R., Le, W. and Zhao, F. (2012) The Effect of Promotion Form on Consumer Reference Price. Statistics and Decision, No. 17, 56-59.

has been cited by the following article:

• TITLE: Network Consumers’ Reference Price Formation Analysis

  AUTHORS: Haiyan Lin

  KEYWORDS: Reference Price, Information Search, Online Shopping, E-Commerce

  JOURNAL NAME: Open Journal of Business and Management, Vol.6 No.3, July 17, 2018

  ABSTRACT: In this paper, based on the previous literature on reference prices, the definition, forms of expression and related theories and analysis of reference prices are summarized. Based on this analysis, it is concluded that the reference price formation of online consumers is related to their information search behavior. Finally, E-commerce companies make suggestions for online promotions.