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Nepomuceno, M.V., Laroche, M. and Richard, M.-O. (2014) How to Reduce Perceived Risk When Buying Online: The Interactions between Intangibility, Product Knowledge, Brand Familiarity, Privacy and Security Concerns. Journal of Retailing and Consumer Services, 21, 619-629.
https://doi.org/10.1016/j.jretconser.2013.11.006

has been cited by the following article:

• TITLE: The Case for Showrooming

  AUTHORS: Cristina Nistor, Prashanth Nyer

  KEYWORDS: E-Retail, Selling Format, Product Quality, Showrooming

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.8 No.7, July 11, 2018

  ABSTRACT: Showrooming has deeply affected the retail market in the past decade. As consumers became able to easily compare prices on their mobile devices, they started using retail stores to try on and experience products and then they ordered online the lower priced versions they liked best to be delivered directly to their homes. As retailers are trying to adapt to the showrooming challenges and the shift to online purchases, stores are increasingly adopting showrooming as a new selling format. We present examples of successful showrooming and develop a framework for when the new selling format can be expected to be used.