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King, M.F. and Bruner, G.C. (2000) Social Desirability Bias: A Neglected Aspect of Validity Testing. Psychology & Marketing, 17, 79-103.
https://doi.org/10.1002/(SICI)1520-6793(200002)17:2<79::AID-MAR2>3.0.CO;2-0

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