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Steele, T.J., Smith, S.M. and Mcbroom, W.H. (1999) Consumer Rumors and Corporate Communications: Rumor Etiology, Background, and Potential Devastating Consequences. Journal of Marketing Management, 9, 95-97.

has been cited by the following article:

• TITLE: Dynamics of a New Rumor Propagation Model with the Spread of Truth

  AUTHORS: Yujiang Liu, Chunmei Zeng, Youquan Luo

  KEYWORDS: Rumor Propagation, Counter-Rumor, Sensitivity Analysis, Local Bistable, Global Stability

  JOURNAL NAME: Applied Mathematics, Vol.9 No.5, May 30, 2018

  ABSTRACT: A mathematical model described the propagation of information including rumor and truth presented and its properties investigated. We explored exists of the equilibria, local stability and global asymptotical stability, and obtained the propagation threshold of rumor spreading. Numerical simulation is shown to demonstrate our results. Uncertainty and sensitivity analysis shows the importance of the parameters in our model.