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Angelis, M., Bonezzi, A., Peluso, A., Rucker, D. and Costabile, M. (2012) On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission. Journal of Marketing Research, 49, 551-563.
https://doi.org/10.1509/jmr.11.0136

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