TITLE:
A Survey of System Dynamics in B2C E-Commerce Business Model
AUTHORS:
Jian Chen, Yin Tang, Jinyu Yang
KEYWORDS:
B2C E-Commerce, Business Model, Value Creation, System Dynamics
JOURNAL NAME:
Modern Economy,
Vol.9 No.4,
April
30,
2018
ABSTRACT: Fierce competition in electronic commerce,
especially Business-to-Customer (B2C) in
mainland China, has fostered the need of research on business model. This paper
is to rule out the research line on B2C business model. For static model, three
phases, conceptualization, elementalization, and modeling of Business Models,
are abstracted. The dynamic evolution of business model research and the
introduction of system dynamics in the field of business model research are
discussed in particular in the paper, including several mainstream models, such
as EBMO, e3-value, and business model canvas, are selectively analyzed. On the
basic of that, B2C e-commerce business shows its distinct characteristics. The
paper concludes that next stage of the research will focus on quantitative
analysis and dynamic model.