Article citationsMore>>

Hyan, S.S., Kim, W. and Lee, M.J. (2011) The Impact of Advertising on Partrons’ Emotional Response, Perceived Value, and Behavioral Intentions in The Chain Restaurant Industry: The Moderating Role of Advertising-Induced Arousal. International Journal of Hospitality Management, 30, 689-700.
https://doi.org/10.1016/j.ijhm.2010.10.008

has been cited by the following article:

SCIRP Newsletter
Copyright © 2006-2026 Scientific Research Publishing Inc. All Rights Reserved.
Top