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Ramaswamy, V. (2008) Co-Creating Value through Customers Experiences the Nike Case. Strategy and Leadership, 36, 9-14.
https://doi.org/10.1108/10878570810902068

has been cited by the following article:

• TITLE: Study on the Relationship between Experience Quality, Co-Created Value and Users’ Behavioral Intention of Making Continuous Contributions on Internet UGC Platforms

  AUTHORS: Ximin Duan, Liangtie Dai

  KEYWORDS: Continuous Contribution Intention, Co-Created Value, Experience Quality, Internet UGC Platform

  JOURNAL NAME: Journal of Service Science and Management, Vol.11 No.2, April 28, 2018

  ABSTRACT: To explore the influencing factors and action mechanism of users’ behavioral intention of making continuous contributions on Internet UGC platforms, the paper conducts a questionnaire survey among 574 users on Internet UGC platforms, analyzes and validates the relational model through structural equations. The research results show that experience quality has a significantly positive impact on users’ behavioral intention of making continuous contributions. Consisting of pragmatic value, hedonic value and user equity, co-created value has a complete mediation in the relationship between experience quality and users’ behavioral intention of making continuous contributions.