TITLE:
Successful Factors and Prediction of Crowdfunding on WeChat
AUTHORS:
Yong Xu, Ni Zhu
KEYWORDS:
Crowdfunding, WeChat, Successful Factors, Logistic Regression, Forecast
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.4,
April
28,
2018
ABSTRACT: Taking crowdfunding projects on WeChat for research
object, including Tencent Charitable Foundation and Qingsongchou, empirical
study has used the multivariate analysis of variance, logistic regression and data mining to analyse the
influence factors of final funding and the result (success or failure), and then build a model to forecast the result. The
empirical study indicates that user participation, user trust and project
characteristics have significant influence on crowdfunding projects’ success. The forecast model based on data mining has good prediction
accuracy.