TITLE:
Social Media Monitoring (SMM) with CRM in Symantec
AUTHORS:
Lixi Yin
KEYWORDS:
Social Media Monitoring, SMM, Customer Relationship Management, CRM, Cymantec
JOURNAL NAME:
Open Journal of Business and Management,
Vol.6 No.2,
April
27,
2018
ABSTRACT: This paper aims to identify social media monitoring job of software companies,
focus on the case of Symantec, and identify the extent to which it is affected
Customer Relationship Management by Social Media Monitoring
(SMM).