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Stokburger-Sauer, N., Ratneshwar, S. and Sen, S. (2012) Drivers of Consumer-Brand Identification. International Journal of Research in Marketing, 29, 406-418.
https://doi.org/10.1016/j.ijresmar.2012.06.001

has been cited by the following article:

• TITLE: Exploring the Determinants of Community Engagement in Social Q & A Communities

  AUTHORS: Linlin Zhang, Yongwei Jiang

  KEYWORDS: Social Q & A Community, Community Engagement, Community Identification, Perceived Online Relationship Commitment, Attachment

  JOURNAL NAME: Journal of Service Science and Management, Vol.11 No.2, April 24, 2018

  ABSTRACT: Based on group identity and interpersonal bonds, this study constructs a theoretical framework to explain the influence mechanism of community engagement in social Q & A community users. According to the data received from 402 users of social Q & A community, this study empirically tested the proposed model. The results of structural equation modeling (SEM) showed that community identification is the antecedent of community engagement. And community identification plays a mediating role in the impact of perceived online relationship commitment on community engagement. Community prestige has a positive impact on community identification, and social presence and familiarity has a positive impact on the perceived online relationship commitment.