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Rindell, A., Korkman, O. and Gummerus, J. (2011) The Role of Brand Images in Consumer Practices: Uncovering Embedded Brand Strength. Journal of Product & Brand Management, 20, 440-446.
https://doi.org/10.1108/10610421111166586

has been cited by the following article:

• TITLE: Uncovering Consumer Mindsets Regarding Raw Beverages

  AUTHORS: Ryan Zemel, Attila Gere, Petraq Papajorgji, Glenn Zemel, Howard Moskowitz

  KEYWORDS: Raw, Food, Beverages, Health, BiMiLeap

  JOURNAL NAME: Food and Nutrition Sciences, Vol.9 No.3, March 30, 2018

  ABSTRACT: Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.