TITLE:
Uncovering Consumer Mindsets Regarding Raw Beverages
AUTHORS:
Ryan Zemel, Attila Gere, Petraq Papajorgji, Glenn Zemel, Howard Moskowitz
KEYWORDS:
Raw, Food, Beverages, Health, BiMiLeap
JOURNAL NAME:
Food and Nutrition Sciences,
Vol.9 No.3,
March
30,
2018
ABSTRACT: Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.