TITLE:
Empirical Research on Consumer Expertise and Perceived Value of Fund Investors
AUTHORS:
Bingxi Li, Ming Lei, Wen Li
KEYWORDS:
Fund Investors, Consumer Expertise, Perceived Value
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.3,
March
27,
2018
ABSTRACT: In Highly professional and complicated industries, the
enterprises usually anticipate improving their product or service knowledge
system through customer education to let consumers perceive the value and
usability of products or service better. Based on retrospection into related
research literature, the decision-making process of Chinese fund investors are deeply studied by taking fund investors as the research objects and keeping foothold in service-dominant
logic this paper. Thus, the relation among dimensions of fund investor customer
expertise and perceived value is built by beginning with the customer’s
resource. Through study on 309 Chinese fund investors, it’s found that there is
positive correlation among dimensions of customer expertise and perceived
value, and the robustness of regression analysis is very good. The conclusion
of the research has certain guiding significance for the fund management
company to provide professional training to the customers and those with
different expertise level.