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Arnould, E.J., Price, L.L. and Malshe, A. (2006) Toward a Cultural Resource-Based Theory of the Customer. In: Lusch, R.F. and Vargo, S.L., Eds., The Service-Dominant Logic of Marketing: Dialog, Debate and Directions, Taylor & Francis Group, Abingdon-on-Thames, 320-333.

has been cited by the following article:

• TITLE: Empirical Research on Consumer Expertise and Perceived Value of Fund Investors

  AUTHORS: Bingxi Li, Ming Lei, Wen Li

  KEYWORDS: Fund Investors, Consumer Expertise, Perceived Value

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.8 No.3, March 27, 2018

  ABSTRACT: In Highly professional and complicated industries, the enterprises usually anticipate improving their product or service knowledge system through customer education to let consumers perceive the value and usability of products or service better. Based on retrospection into related research literature, the decision-making process of Chinese fund investors are deeply studied by taking fund investors as the research objects and keeping foothold in service-dominant logic this paper. Thus, the relation among dimensions of fund investor customer expertise and perceived value is built by beginning with the customer’s resource. Through study on 309 Chinese fund investors, it’s found that there is positive correlation among dimensions of customer expertise and perceived value, and the robustness of regression analysis is very good. The conclusion of the research has certain guiding significance for the fund management company to provide professional training to the customers and those with different expertise level.