TITLE:
Study on Marketing Strategy System of SMEs under Internet Background
AUTHORS:
Yongyue Jin
KEYWORDS:
Small and Medium-Sized Enterprises, Marketing, Strategic System, Current Situation Analysis, Countermeasure Research
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.3,
March
23,
2018
ABSTRACT: Generally
speaking, small and medium-sized enterprises (SMEs) have common problems in
marketing strategy formulation and strategy implementation, such as lagging
marketing concept and single marketing mode and so on [1]. The incompleteness of marketing strategy system
seriously restricts the leapfrog development and sustainable development of
SMEs. Problems in the implementation of SME marketing strategy mainly reflect
the lack of professional Internet marketing personnel reserved, the lack of mature
concept of mobile Internet marketing and good use of mobile Internet marketing [2]. According to the problems existing in the
marketing of SMEs in our country, the marketing strategy optimization of SMEs
should be promoted in the aspects of cultivating and introducing mobile
Internet marketing professionals, updating the concept of mobile Internet
marketing, using the Internet to put into operation accurately and using Internet
tools to build core competitiveness [3]. First
this article introduces the definition of SMEs and the importance of SMEs for
the national economy, and then collates and summarizes the problems faced by
SMEs in China in the context of the Internet and provides solutions to these
problems, which are also the main contribution of this article.