TITLE:
Research on the Dissemination Path of Virtual Reality Book Publications
AUTHORS:
Feifei Han, Zhangzhi Ge, Rongting Zhou
KEYWORDS:
Virtual Reality Book Publications, Virtual Reality Technology, Dissemination Path
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.6 No.3,
March
16,
2018
ABSTRACT: Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.