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Liu, F. (2015) IP Operation of Publishing Institutions: An Analysis of Innovation Strategies under the Background of Media Convergence. Publishing Research, 9, 23-26.

has been cited by the following article:

• TITLE: Research on the Dissemination Path of Virtual Reality Book Publications

  AUTHORS: Feifei Han, Zhangzhi Ge, Rongting Zhou

  KEYWORDS: Virtual Reality Book Publications, Virtual Reality Technology, Dissemination Path

  JOURNAL NAME: Open Journal of Social Sciences, Vol.6 No.3, March 16, 2018

  ABSTRACT: Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.