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Yen, G. F., Wang, R. Y., & Yang, H. T. (2017). How Consumer Mindsets in Ethnic Chinese Societies affect the Intention to Buy Fair Trade Products: The Mediating and Moderating Roles of Moral Identity. Asia Pacific Journal of Marketing and Logistics, 29, 1-18.
https://doi.org/10.1108/APJML-06-2016-0107

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