Article citationsMore>>

Zhang, X. (2017). Study on Consumers’ Cognitive Differences towards Domestic Brands and Foreign Brands. Guilin: Guilin University of Electronic Technology.

has been cited by the following article:

• TITLE: Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

  AUTHORS: Ying Ge, Huishan Pang, Yuanyan Hu, Jibo He, Tian Lei, Yangcan Gong

  KEYWORDS: Telephone Brands, Stereotypes of Origins, Qualitative Interview

  JOURNAL NAME: Chinese Studies, Vol.7 No.1, February 27, 2018

  ABSTRACT: The study aims to investigate Chinese college students’ stereotypes of the origins of telephone brands, by interviewing 80 college students about their attitudes toward Chinese and foreign telephone brands and analyzing the reasons concerned. The study finds that college students indeed hold stereotypes about the origin of telephone brand and show preference to domestic telephone brands. In particular, appearance design is what they will first take into consideration when choosing telephone brands.