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Prahalad, C.K. and Bettis, R.A. (1986) The Dominant Logic: A New Linkage between Diversity and Performance. Strategic Management Journal, 7, 485-501.
http://onlinelibrary.wiley.com/doi/10.1002/smj.4250070602/references
https://doi.org/10.1002/smj.4250070602

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