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J. C. Collins and J. I. Porras, “Successful habits of vision- ary companies,” Built to Last, Century, London, 1994.

has been cited by the following article:

• TITLE: The Cubrix, an Integral Framework for Managing Performance Improvement and Organisational Development

  AUTHORS: Marcel van Marrewijk

  KEYWORDS: Value Systems, Spiral Dynamics, GEM, Cubrix, Transition Matrix, Research Framework, Sustainable Performance, Organisation Development, Transformations, High Performance Organisations

  JOURNAL NAME: Technology and Investment, Vol.1 No.1, March 1, 2010

  ABSTRACT: Marcel van Marrewijk, academic director of Research to Improve, has developed an integral, multi-level, multi-disciplinary and multi-stakeholder management framework, based on a phase-wise development ap-proach as described by Clare Graves’ Levels of Existence Theory, Ken Wilber’s Four Quadrant Theory and the author’s Global Excellence Model. This conceptual framework is coined, the Cubrix. This paper shortly introduces the three original concepts and shows how these models have been merged into the Cubrix. In part two the author demonstrates how Research to Improve designed various surveys, scans, monitors and assessments, all based on this framework. Furthermore, the Cubrix has also been supportive in designing the Performance Improvement Cycle and offer input for developing roadmaps for transitions in organization development.