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Dimofte, C. V., Johansson, J. K., & Ronkainen, I. A. (2008). Cognitive and Affective Reactions of U.S. Consumers to Global Brands. Journal of International Marketing, 16, 113-135.
https://doi.org/10.1509/jimk.16.4.113

has been cited by the following article:

• TITLE: Chinese Female Undergraduate’s Explicit and Implicit Attitude toward Chinese Skincare Brands and Japanese and South Korean Skincare Brands

  AUTHORS: Yuanyan Hu, Shengyan Qiu, Shaohua Chen, Jinghui Bi

  KEYWORDS: Brand, Implicit Attitude, Explicit Attitude, IAT, Skincare

  JOURNAL NAME: Chinese Studies, Vol.7 No.1, January 15, 2018

  ABSTRACT: The study aimed to explore the Chinese female college students’ attitudes toward skincare brands (including Chinese brands and Japanese and Korean brands) by comparing the results of self-report survey and the Implicit Association Test (IAT). The results showed that participants have inconsistent response patterns in explicit/implicit measures toward Chinese brands and Japanese and Korean brands, and both explicit and implicit attitude measures are significantly differences. That is, participants holds a more positive attitude on Japanese and Korean brands than Chinese brands in explicit attitude, but a more negative in implicit attitude.