TITLE:
The Value of Corporate Social Responsibility in the Scope of Triangle Model
AUTHORS:
Jingwen He
KEYWORDS:
Triangle Model, Society, Economy, Environment, Corporate Social Responsibility, Sustainable Growth
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.1,
January
15,
2018
ABSTRACT: “Society-Economy-Environment” made up the triangle
model of corporate sustainable growth. The internal value and connection of the
nodes in the model are driving the corporate to make different choices in the
pursuit of benefits. The fundamental need for corporate sustainable growth is
to balance different values. This paper believes that in the scope of the
triangle model of the corporate sustainable growth, corporate social
responsibility has an equilibrium function, which can help the corporate maintain a relatively
stable status when facing conflicts against the bottom line. This paper briefly
discussed the equilibrium function of the corporate social responsibility and
the meaning of investing in CSR, by combing through the development and changes
for corporate social responsibility, and by studying the case of a power plant
shutdown to analyze the conflicts among the three nodes of its value triangle.