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Iacobucci, D., Posavac, S. S., Kardes, F. R., Schneider, M. J., & Popovich, D. L. (2015a). Toward a More Nuanced Understanding of the Statistical Properties of a Median Split. Journal of Consumer Psychology, 25, 652-665.
https://doi.org/10.1016/j.jcps.2014.12.002

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