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Carr, J. and Lopez, T. (2007) Examining Market Orientation as Both Culture and Conduct: Modeling the Relationships between Market Orientation and Employee Responses. The Journal of Marketing Theory and Practice, 15, 113-125.
https://doi.org/10.2753/MTP1069-6679150202

has been cited by the following article:

• TITLE: Determinant Power of “Public Service Motivation” for “Job Satisfaction” and “Customer Service Orientation”: In Case of People’s Republic of China

  AUTHORS: Sadiq

  KEYWORDS: Public Service Motivation, Job Satisfaction, Customer Service Orientation, Service Orientation, Customer Orientation, Self-Sacrifice, Compensation, Commitment to Public Interest, Attraction to Policy Making

  JOURNAL NAME: Open Journal of Social Sciences, Vol.6 No.1, January 10, 2018

  ABSTRACT: The current study is an initiative to measure the impact of determinants of “Public Service Motivations” (PSM) and to understand its impact on employee’s job satisfaction and over the intentions of “Customer Service Orientation” among employees. The study was conducted in the most of the populated region of P.R. China. Specifically, the consumer banking sector was targeted. The “Self-sacrifice” of PSM observed strongest determinant while defining job satisfaction, and customer service orientation. The study concludes that “compensation” as a part and the bits of Public Service Motivations (PSM) observed with non-determining power for job satisfaction and customer service orientation in the case of Chinese context. In the nutshell, the PSM concluded as strong determinant to understand the job satisfaction and the public service motivation where self-sacrifice is the strongest predictor of PSM in micro level view.