TITLE:
Research on Apple Inc’s Current Developing Conditions
AUTHORS:
Qian Zhang
KEYWORDS:
Apple Inc, technology Industry, Market Expanding
JOURNAL NAME:
Open Journal of Business and Management,
Vol.6 No.1,
December
26,
2017
ABSTRACT: This paper has discussed current developing situations of Apple Inc, and
based on its choices and sale conditions, this paper analyzes its advantages,
disadvantages and outside effects such as financial problems with PESTEL and
other popular analyzing methods. After these analysis, the paper gets a conclusion
that although the high-quality products and good brand awareness of
Apple Inc allow this company to attract an lot of potential customers and
strengthen their loyalties, it is also very important to capture the market
shares from other strong competitors such as Dell, Samsung, and Lenovo by
investing more money into the emerging markets than other rivals, keeping
innovation and lowering pricings.