Article citationsMore>>

Rui, M.-J. and Li, D.-Y. (1997) On the Basic Structure and Marketing Ability of Retail Business on the Internet. Journal of Business Economy, No. 5, 5-12.

has been cited by the following article:

• TITLE: Study on the Mode of “Internet + Circulation” Serving Agriculture

  AUTHORS: Shiqing Yan

  KEYWORDS: Internet + Circulation, Serving Agriculture, Commodity Flow, Mode, Optimization Strategy

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.7 No.12, December 21, 2017

  ABSTRACT: In order to analyze the spatial characteristics of “Internet + circulation” servicing agriculture, the purchase and sale activities of “Internet + circulation” enterprises servicing agriculture can be divided into four modes: “buy the local, sell the local”, “buy the local, sell the whole country”, “buy the whole country, sell the local” and “buy the whole country, sell the whole country”, by the direction of commodity flow. Then, this paper analyzes the features of each mode in reducing circulation costs, food safety, brand and service, expanding the scope of purchase and sale, collecting information, etc. Finally, the optimization strategy of each mode was put forward.