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Bochner, S. (1994). The Effectiveness of Same-Sex versus Opposite-Sex Role Models in Advertisements to Reduce Alcohol Consumption in Teenagers. Addictive Behaviors, 19, 68-82.
https://doi.org/10.1016/0306-4603(94)90053-1

has been cited by the following article:

• TITLE: Start to Finish: The Effect of Sportswriter and Reader Gender on Perception of Female Athletes

  AUTHORS: Rebecca Dell, Cynthia M. Frisby

  KEYWORDS: Female Athlete’s Athleticism, Perceptions of Female Athletes, Objectification of Women, Reader Judgment of Female Athletes, Gender and Sportswriter Perception of Female Athletes

  JOURNAL NAME: Advances in Journalism and Communication, Vol.5 No.4, December 20, 2017

  ABSTRACT: Poor portrayal and perception of female athletes has a host of negative outcomes, such as objectification of women (Daniels, 2009; Daniels & Wartena, 2011) and negative reader judgment of female athletes (Knight & Giuliano, 2001). This study examines whether the gender of the sportswriter and reader affect the perception of female athletes (in terms of athleticism, respectability and interest in the sport). No significant interaction was found between sportswriter and reader gender, but a main effect was found for reader gender wherein women tend to think more highly of the athleticism and respectability of female athletes. Women were also more likely to view the sportswriter as credible; and higher credibility was positively correlated with perceptions of the athlete’s athleticism and respectability.