TITLE:
Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying
AUTHORS:
Zhichao Liu, Zhouwei Lu
KEYWORDS:
Psychological Emotion, Impulse Buying, Eating Role, Sopping APP
JOURNAL NAME:
Modern Economy,
Vol.8 No.12,
December
12,
2017
ABSTRACT: Based on the SOR theory, this study examined the
influence of the knowledge, convenience and entertainment of APP on the
consumer’s intention to buy, with 624 consumers who had APP shopping experience. The
mediating variable of this study was the sense of pleasure and arousal of
psychological emotion. The study findings showed that: 1) shopping APP’s knowledge, convenience and
entertainment represented the most obvious features of shopping APP; 2) pleasure was completely
mediated by the shopping APP’s knowledge and entertainment on impulse buying
intention, partly mediated by the convenience on impulse buying intention; 3) arousal was completely
mediated by the shopping APP’s knowledge and convenience on impulse buying
intention, partly mediated by the entertainment on impulse buying intention.