TITLE:
A Study on Customer Prosumption Concept and Its Impact on Enterprise Value Co-Creation
AUTHORS:
Jiamian Tian, Lei Shen, Ye Chen
KEYWORDS:
Customer Prosumption, Value Co-Creation, Co-Sharing Economy
JOURNAL NAME:
Theoretical Economics Letters,
Vol.7 No.7,
December
7,
2017
ABSTRACT: Prosumption, which implies that buyers produce
products for their own consumption, is becoming a new phenomenon in the context
of network sharing economy. With the development of information technology,
customers who are accustomed to online shopping are more and more automatically
generating prosumption activities. This paper aims to identify customer
prosumption characterized as a kind of compound behavior with integration of
information production and consumption in digital age. To do so, a bibliometric
analysis identifies the articles that other authors cite the most, their
citations, and co-citations, thus enabling the definition of networks of
authors and journals from the perspectives of the connotation, behavior, and
mechanism. The results suggest that customer prosumption is characterized by
“rich” while not “scarce”, and enterprises value co-creation is the main form
of social activities of customer prosumption. These results also show some gaps
in the literature that need further research.