TITLE:
A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior
AUTHORS:
Deborah J. Webb, James H. Murphy, Cheryl O. Brown
KEYWORDS:
Consumer Behavior, Environment, Psychometrics, Values
JOURNAL NAME:
Theoretical Economics Letters,
Vol.7 No.7,
December
7,
2017
ABSTRACT: We model environmentally conscious consumption
behavior (ECCB) with three psychometric values constructs: Schwartz’s
Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s
Materialism. Comparison of competing models and non-nested specification tests
lead to a statistically significant model of ECCB which reasonably fits our
author-designed and collected survey data. In addition, benevolence and
universalism (elements of Schwartz’s construct), and acquisition centrality (an
element of Materialism) exhibit statistical significance and conform to
expectations.