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Straughan, R. and Roberts, J. (1999) Environmental Segmentation Alternatives: A Look at Green Consumer Behavior in the New Millennium. Journal of Consumer Marketing, 16, 558-575.
https://doi.org/10.1108/07363769910297506

has been cited by the following article:

• TITLE: A Comparison of Three Psychometric Values Measures for Modeling Ecologically Conscious Consumption Behavior

  AUTHORS: Deborah J. Webb, James H. Murphy, Cheryl O. Brown

  KEYWORDS: Consumer Behavior, Environment, Psychometrics, Values

  JOURNAL NAME: Theoretical Economics Letters, Vol.7 No.7, December 7, 2017

  ABSTRACT: We model environmentally conscious consumption behavior (ECCB) with three psychometric values constructs: Schwartz’s Self-Transcendence Values, Kahle’s List of Values, and Richins and Dawson’s Materialism. Comparison of competing models and non-nested specification tests lead to a statistically significant model of ECCB which reasonably fits our author-designed and collected survey data. In addition, benevolence and universalism (elements of Schwartz’s construct), and acquisition centrality (an element of Materialism) exhibit statistical significance and conform to expectations.