TITLE:
Strategies for Translation of English Commercial Advertisements from the Intercultural Perspective
AUTHORS:
Hui Fan
KEYWORDS:
Commercial Advertising, Cross-Culture, Translation, Strategies
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.5 No.11,
November
8,
2017
ABSTRACT: With the development of economic globalization, advertising industry has been developing at a speed no one could imagine twenty years ago. This paper focuses on the research of advertising translation with the directions of intercultural interaction and western translation theories. What is more, it provides several effective strategies and vivid instances in advertising practice. The research indicates that according to the features of ads, proper methods can be utilized in the process of translation.