TITLE:
Analysis of the Strategy of Chinese Enterprises to Open up Vietnam Market—A Case Study of a Hong Kong Invested Enterprise Entering the Vietnamese Market
AUTHORS:
Zhen Li, Nguyen Thi Thu Ha
KEYWORDS:
Chinese Enterprises, Vietnam Market, Location Advantage, Product Life Cycle
JOURNAL NAME:
Open Journal of Business and Management,
Vol.5 No.4,
October
31,
2017
ABSTRACT: Under the background of economic globalization, the concept of “global village”
is constantly strengthened, and the links between countries are becoming
more and more closely. More and more Chinese enterprises have stepped
into the world. After the 2008 financial crisis, there were signs of recession
and weakness in the European and American markets, and many Chinese enterprises
began to turn their attention to the Southeast Asian market, which
had not yet been saturated, and hope to win the competition through geographical
advantages and price advantages. China and Vietnam are neighbors,
are similar in political systems and cultural, but Chinese enterprises are often
failed to develop Vietnam market. How to accurately grasp the characteristics
of the Vietnamese market, and how to improve the effectiveness of enterprise
market development, based on this, this passage is written for Chinese enterprises
to explore similar features of the market to provide reference experience.
This article is written through a Hong Kong LED lighting enterprises
to develop the Vietnamese market successful experience, and put forward new
strategies and new ideas for Chinese enterprises to open up the Vietnamese
market.