TITLE:
Research on Evaluation Indicator System for Distribution Channel of Tourism Destination
AUTHORS:
Dan Yao, Mu Zhang
KEYWORDS:
Tourism Distribution Channel, Evaluation Indicator System, Tourism Destination, OCT Tourist Resort
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.9,
September
14,
2017
ABSTRACT: With competition of tourism destination becoming
fiercer, improving distribution channel is an important way to improve
competitiveness of tourism destination. The Paper, by using Delphi, AHP and
Yaahp, constructs evaluation indicator system on distribution channel of
tourism destination, and takes Shenzhen OCT tourist resort as case study to
make comparative analysis on indicator importance and actual performance score
of OCT tourist resort. The research finds that internal controllable factors of
distribution channel play the most important role in its evaluation, of which
economic performance and product factor are far from expectation of tourism
enterprise managers, and the Paper will provide advice for improving
distribution channel of tourism destination from three aspects, including
economic performance of distribution channel, product factor and external uncontrollable
factors.