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M. D. Hartline, J. G. Maxham and D. O. McKee, “Corridors of Influence in the Dissemination of Customer-Ori- Ented Strategy to Customer Contact Service Employees,” Journal of Marketing, Vol. 64, 2000, pp. 35-50.
doi:10.1509/jmkg.64.2.35.18001U

has been cited by the following article:

• TITLE: Analysis of Strategy by Strategy Typology and Orientation Framework

  AUTHORS: Ville Isoherranen, Pekka Kess

  KEYWORDS: Strategy Analysis Framework, Strategy Typology, Market Orientation, Product Orientation

  JOURNAL NAME: Modern Economy, Vol.2 No.4, September 21, 2011

  ABSTRACT: This study analyses the two case businesses strategy by using the strategy orientation and typology framework. The framework is build as synthesis from market and product orientation characteristics found from literature as well as the Miles and Snow strategy typology. This framework is used to evaluate Nokia mobile phones and Amer strategy. Nokia’s and Amer’s successful business and business transformations contribute to the selection. The findings show that the created framework is able to find orientation and typology changes in both of the case businesses.