TITLE:
Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”
AUTHORS:
Yun Zhu, Hui Ye, Shukun Tang
KEYWORDS:
Augmented Reality, Electronic Publications, Communication Effect, Youth
JOURNAL NAME:
Advances in Applied Sociology,
Vol.7 No.8,
August
15,
2017
ABSTRACT: Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.