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Lai, A. S., Wong, C. Y., & Lo, O. C. (2015). Applying Augmented Reality Technology to Book Publication Business. In e-Business Engineering (ICEBE), 2015 IEEE 12th International Conference, 23-25 October 2015, Beijing, 281-286.
http://ieeexplore.ieee.org/abstract/document/7349981/

has been cited by the following article:

• TITLE: Research on the Communication Effect of Augmented Reality Technology in Electronic Publications among Youth—A Case Study of “Augmented Reality Interactive Science Reading”

  AUTHORS: Yun Zhu, Hui Ye, Shukun Tang

  KEYWORDS: Augmented Reality, Electronic Publications, Communication Effect, Youth

  JOURNAL NAME: Advances in Applied Sociology, Vol.7 No.8, August 15, 2017

  ABSTRACT: Based on Technology Acceptance Model (TAM), this paper constructs the augmented reality electronic publication communication effect model (AREPCEM) and analyzes the data among youth. It is found that the first-level index (use and recognition) and second-level indicators (external variables, perceived usefulness, perceived ease of use, satisfaction, dependency) have positive relevance to audience recognition among youth.